The article analyzes the relationship between artificial intelligence (AI) and human rights in the context of the digital age, highlighting the challenges and opportunities posed by its rapid development. It examines how AI impacts areas such as privacy, equality, and freedom, addressing associated risks such as algorithmic biases, mass surveillance, and information manipulation. The article also emphasizes the need for a robust ethical and regulatory framework, particularly through initiatives like the European Artificial Intelligence Regulation (RIA), which aims to protect fundamental rights and anticipate ethical issues. The text underscores AI's transformative potential in sectors like health, education, and justice but warns about its negative impact on vulnerable groups and democratic governance. Finally, recommendations are proposed, including strengthening regulation, protecting personal data, and promoting inclusive and responsible technologies.